- Karniol, R. (2011). The color of children’s gender stereotypes. Sex roles, 65(1), 119-132.
Pomerleau, A., Bolduc, D., Malcuit, G., & Cossette, L. (1990). Pink or blue: Environmental gender stereotypes in the first two years of life. Sex roles, 22(5-6), 359-367.
- LoBue, V., & DeLoache, J. S. (2011). Pretty in pink: The early development of gender‐stereotyped colour preferences. British Journal of Developmental Psychology, 29(3), 656-667.
- Bridges, J. S. (1993). Pink or blue: Gender-stereotypic perceptions of infants as conveyed by birth congratulations cards. Psychology of Women Quarterly, 17(2), 193-205.
Ishii, K., Numazaki, M., & Tado’oka, Y. (2019). The effect of pink/blue clothing on implicit and explicit gender‐related self‐cognition and attitudes among men. Japanese Psychological Research, 61(2), 123-132
Many cultures around the world share the stereotype that pink is for girls and blue is for boys (Ishii et al., 2019). These stereotypes appear in the socialization of society, especially in minors (Karniol, 2011; LoBue & DeLoache, 2011; Bridges, 1993; Pomerleau et al., 1990).