Research states that, when there is a dominant coercive discourse on affective and sexual relationships, the double standard is reproduced: attractiveness is related to violence. However, when a preventive socialization to gender violence is promoted, attractiveness is linked to ethics.
NAM, that combine courage, self-confidence and the breaking of the double standard, gain and accomplish an attractive projection to others.
The combination of the language of ethics and the language of desire in the same person gives the NAM a powerful attractiveness based in security, self-confidence, strength, goodness and sexual-desire.
- Díez-Palomar, J., Capllonch, M., & Aiello, E. (2014). Analyzing Male Attractiveness Models From a Communicative Approach: Socialization, Attraction, and Gender-Based Violence. Qualitative Inquiry, 20(7), 844–849. doi: 10.1177/1077800414537205
- Serradell, O., Santa Cruz, I., & Mondejar, E. (2014). Can the men’s movement attract young men? The men in dialogue association. Journal of Gender Studies, 1(12). doi: 10.1080/09589236.2013.872556
- Padrós, M. (2012). Modelos de Atractivo Masculinos en la Adolescencia. Masculinities and Social Change, 1(2), 165–183. doi: 10.4471/mcs.2012.10