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The New Alternative Masculinities (NAM) combine attraction, equality and desire in their relations and interactions with others. Strength and self-confidence are the main characteristics along with the social positioning against double standard.
Research shows that the coherence that NAM show in all contexts and with all the people generates an attractive position, because they are people who can be trusted.
The double standard causes a lot of situations that contribute to gender based violence, generating many injustices, deceptions, disappointments, desire hooks and negative impact on the victims and the society. That’s why NAM stand up and contribute with their courage, self-confidence and their breaking-off the double standard in order to overcome gender violence.